Jet lag is the one issue that plagues Delta Air Lines most - TopicsExpress



          

Jet lag is the one issue that plagues Delta Air Lines most frequent flyers. Using Oxford Neuroscientist Russell Foster’s groundbreaking research, Delta invented the first ever Photon Shower. A remedy for jet lag, the Photon Shower uses a photoreceptor in the eye, which when introduced to spectrum-specific light for a set time, resets the body’s internal clock. The Photon Shower is customised based on distance, direction, and duration of travel; bathing users with individual recipes of light based on their individual inputs. The result? Something that went far beyond flatter seats or fluffier pillows. A biological solution to one of flying’s biggest problems. The Delta Photon Shower earned Wieden+Kennedy New York a Yellow Pencil for Digital Marketing at the D&AD Awards 2014. Full credits here: bit.ly/1yggUuk
Posted on: Mon, 14 Jul 2014 11:18:36 +0000

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