Job Alert: Analyst, Digital Operations, Performance send resume to st980m@yp We are currently looking for campaign managers to be a part of our growing digital operations team, where you will manage a diverse portfolio of accounts to help drive success for SMB’s and create a great customer experience through SEM campaign management. If you are a confident self-starter, who has experience with web content creation, website development along with intermediate skills in Excel, then we want to talk to you. To be successful in this role, you must be analytical by nature and have the ability to multi-task and solve pretty complex problems. You should come with previous search engine marketing and PPC experience because you will have the opportunity to put those skills to good use. If you want to be a part of a collaborative team that makes sure its employees have a healthy work/life balance, then this is the job for you! Come and experience true success with YP and watch your career grow! RESPONSIBILITIES: 50% Act as fulfillment account manager for selected key accounts Manage search campaign performance; analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract. Engage with fulfillment consultants and other parties, during initial fulfillment to ensure that the plan has the correct components; Proactively optimize throughout campaign life-cycle; Increase quality in clicks and conversions for improved ROI; Increase product trust through proactive, engaged customer service; Decrease churn rate through proactive campaign management and positive customer experience. Present Key Performance Indicators (KPI) and campaign performance in a formal setting with management. 20% Build and maintain a positive relationship with internal and external customers by proactively communicating campaign performance with internal and external management. Have contact with internal customers such as sales, customer service, etc. and possibly external customers in any region weekly, biweekly, or monthly. 25% Perform initial and ongoing quality assurance for search campaigns and take ownership of accurately communicating errors to all parties to close gaps and meet customer requirements. Re-emphasize internal, vendor, and search engine best practices during proofing and error correction activities. Regularly review existing processes and procedures for the purpose of identifying and implementing operational efficiency and process redesigns. 5% Report escalations urgently and follow up on resolution to close communication loop with management. QUALIFICATIONS: 1-2 years experience as a full-time Search Engine Marketing professional; 2-3 years preferred. Google AdWords certification preferred; resource will be required to obtain certification within 30 days of hire. Agency experience preferred Bid management experience a plus Experience with third-party platforms preferred A/B Testing experience Knowledge of Search Engine Optimization (SEO). Solid work ethic, teaming, adaptation to fast-paced environment, and works well under pressure. Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint) is a must. Excellent professional, communication (both verbal and written) skills. Ability to self-motivate, prioritize and multi-task. Ability to research and solve problems. Analytic skills required. Web content creation (preferred) Website development (preferred) EDUCATION: BA/BS degree preferred but not required
Posted on: Fri, 05 Sep 2014 15:48:27 +0000
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