Jobos, Jobus... Back in the 1940s, a certain American named Dr. Joe Bush put up a laundry cleaner and dyer at Plaza Santa Cruz. Other than cleaning and dyeing, Joe Bush also provided tailoring and bleaching services. What made Joe Bush’s business special was that he produced and purveyed powdered dyes in small packets with the brand name Joe Bush. Could it be that Filipinos didn’t pronounce the name right or heard its name differently? Whatever the reason, the successful Joe Bush brand resulted to be called Jobos/Jobus” and so it was adapted to become the local term for coloring dye in the Philippines. Credits: Old Manila Nostalgia -- Photo: Bamboo Breezes: US Naval Station — with Dennis de Guzman.
Posted on: Mon, 03 Nov 2014 23:22:27 +0000
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