Johnson: Double Sponsor The Beijing Olympics - Johnson & Johnson, The Date - Hairdressing The Olympics, everyone is always very concerned about who wins the gold medal, who broke the world record. In fact, behind the scenes to ensure the smooth progress of the Olympic Games to athletes with the best physical and spiritual challenges, the medical staff is the most powerful backing. Olympic history as the first in the medical industry Cooperation Partner, Johnson & Johnson during the Beijing 2008 Olympic Games hope not only to the athletes and coaches to provide the best medical services, but also for the audience, athletes and other related families of service personnel. Olympic sponsor the first medical industry 2004 7 months, Johnson & Johnson brand equity and vice president of Olympic Rongqing (OwenRankin) wrote a proposal. Zhe Feng contents of short proposals submitted directly to the discussion board. Proposal is only one element is the proposal that Johnsons bid to become a partner of Beijing 2008 Olympic Games. Rongqing given reason: China is the most important market for Johnson, but the Olympics is the highest in the event of global concern, the combination can produce great value. In his view, has a century-old Johnson on the Olympic sponsorship a natural thing. Things progress smoothly unexpected. I am not convinced them. Rongqing said, Johnson added impetus to the Olympic Games first came from China. In fact, the Chinese market has long attracted the attention of the leadership of Johnson, only to find a suitable entry point. Johnson Rongqing recommendations and views of the leadership core coincide. 2005 7 26, Johnson qualified to be one of the Beijing 2008 Olympic Games and Paralympic partners, its sponsorship of consumer products categories, including first aid, personal health care products, medical devices and diagnostic products, and non-prescription medicines. February 2006, Johnson & Johnson further announced an Olympic worldwide partner. However, the surprise is that Johnson appears in the Beijing Olympics not only the list of partners, also appear in the International Olympic TOP sponsor list. Johnson & Johnson sponsored the double move, suddenly seem extraordinary your opinion. According to the principles of the Olympic sponsorship rights, the Olympic TOP sponsorship rights have to cover markets around the world, including the sponsors interests. Johnson naturally has its own considerations. We first saw Johnson Beijing Olympic Games in the Chinese market for great marketing value. Eyes in the Rongqing, China is the most important, at the same time, the Olympics is a very good international platform, this is Johnson with Beijing felt after the Olympic co-operation. Simply put, it is the broad perspective, and upgrade a matter of course. Services for the Olympics more than 30 sub-brands 2006 Turin, Italy, early in the 20th Olympic Winter Games, the Johnson & Johnson official sponsorship at major sports events in the test water. That year, Johnson & Johnson and its subsidiaries to become official Olympic sponsors health care products, as well as the United States Olympic Committee more than 20 countries, including Olympic teams official health care products partner. In sports marketing, Johnson is new to the experience of other companies to learn. Many important people arrived in Turin after Johnson & Johnson, in the streets looking for all possible business ideas. Stay for a few days, to build gradually a clear idea of the Beijing market??? Their goals could describe the Italian Olympic Winter Games. Family in the Olympics, Johnson & Johnsons status is rather special. Because of the other sponsors are single-brand sponsorship, Johnson & Johnson is the only multi-brand, and service to the Olympic brand in more than 30, all of them are familiar names??? Cleanclear, Band-Aids, Domperidone, Johnsons Baby, Johnson & Johnson, United States Pupil ... ... there is no publicity and marketing to achieve the Olympic stage, more behind the scenes take on the role. I am an expert from Components Electronic suppliers, usually analyzes all kind of industries situation, such as t25 turbo , scion tc exhaust.
Posted on: Sun, 24 Nov 2013 13:10:18 +0000
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