Join Dr. Ken C. Erickson next Wednesday afternoon for Webinar Wednesday! Registration is required, webinar is free: bit.ly/1lU3FNY Doing “Consumer” Anthropology, Warnings and Advice* Whether its burgers or Boeing, anthropological technique and theory have found significant purchase in the business world. Sometimes. The questions Anthropologists ask often lead to discomfiting revisions in thinking about who buys products and services and what using or experiencing them means. Bringing anthropological stories to the enterprise table can even raise fundamental questions about the nature of business. Fundamental questions (about value, valuation, sustainability, and suffering caused by organizations, for example) need not be laid aside while asking and answering enterprise tactical questions. Using video examples and tales from the field, this webinar offers tips and tricks for finding an anthropological focus that can be heard and, sometimes, become levers to think about and change organizational practices.
Posted on: Wed, 10 Sep 2014 18:34:43 +0000
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