Just finished a meeting with BD Park. The outgoing MD of Samsung - TopicsExpress



          

Just finished a meeting with BD Park. The outgoing MD of Samsung India. We started working together end of 2007. Rocky start. The brand had a market share of just 2.3%. But he had gumption. He supported the advertising we created. And backed it to the hilt. The Next is What? campaign took Samsung Mobiles to some crazy fabulous heights. But despite all that BD stood grounded and focussed. Today when we shook hands, we didnt part as client and agency partners. But as friends. Something tells me thats one of the unseen and unheard secrets to successful brand building.
Posted on: Tue, 30 Dec 2014 06:59:26 +0000

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