Just finished a six week course Understanding Media by Understanding Google given by Northwestern Universitys Medill School for Business...a true opportunity to learn how Google and all its products affect both our personal and professional lives. Given by Professor Owen Youngman....look for the next session! Google Inc. is one of the key success stories of the Internet era. The company has expanded beyond its original search business through innovation and acquisition to touch the lives of nearly every person who lives life online. Americans spend more than 3,400 hours per year using consumer media, the field where Google’s impact is most profound, and citizens of the world increasingly must understand what the company has wrought not only to manage their offline and online environments, but also to interact and engage successfully with anyone in their professional and personal lives. In this course from the Medill School at Northwestern University, you will learn how to understand the tactics that modern media companies, journalists, marketers, politicians, technologists, and social networks are using to reach you and affect your behavior. You will learn how to adopt strategies that put them on an even footing with these entities in achieving your own communications goals.
Posted on: Mon, 28 Oct 2013 13:58:58 +0000
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