KTM CEO Stefan Pierer: "We are now reaping the fruits" By Otto Zuber - 11.08.2013-19:54 The KTM-chief talks about the phasing out of the 250 cc World Championship, overcoming the economic crisis and how KTM managed to return stronger than ever in GP racing. KTM will win this year for the second time in a row the World Cup title in the 2012 newly introduced Moto3 class. It is the second hugely successful era of the Austrian manufacturer in Grand Prix racing. In the first era KTM had been active in the 125cc and 250cc World Championship, took place before focusing on the off-road areas of racing because of the economic crisis. Was not stopped during the crisis also developing new models, which indicates CEO Stefan Pierer in an interview with the KTM blog as a recipe for success. Copiers: "An important point is that KTM has not reduced during the crisis years of the development budget for new models. Of course, it was in many ways to respond. But it was clear that new, attractive models best help them out of difficult times. Just wait or strike older models with discounts, does not help, because then no profit is made. And no one is fast profit at the end. " Funds for new models The KTM CEO explains how the budget has been established: "We are very carefully handled by our means and opportunities. The exit from 125cc and 250cc World Championships road has allowed to save a few million. This means we prefer to invest in new development model. In Offroad best we have passed gas and only removed a few activities. When the new bikes came on the market, this washed fresh money into the coffers and we could continue to operate profitably. " Copiers compares the approach of his company with Japanese rivals that have been lethargic in crisis. "The lesson learned is simple. Remain idle and just wait, does not help. Nothing is better. The act must be denominated currency. The only way to find out troughs out again. KTM has probably been the most gas in the crisis years compared to others and sensible investment. We harvest these fruits now. The Japanese have been and remain waiting. Honda has moved moderately, Yamaha is completely frozen, only Kawasaki has done a good job, "said KTM CEO noticed. "Who knows more about Suzuki GP tradition know?" «Suzuki seems almost to disappear from the market, even if now in 2015 the return to the MotoGP sport was announced, which certainly requires some budget. Sometimes it makes sense because they have a lot of tradition in GP racing. On the other hand: who of the younger customers even know about communication, "says Pierer and white: When motorcycling offspring has long been the hip brand KTM. speedweek/moto3/news/42845/KTM-CEO-Stefan-Pierer-Jetzt-ernten-wir-die-Fruechte.html
Posted on: Mon, 12 Aug 2013 00:04:58 +0000
Trending Topics
Recently Viewed Topics
© 2015