Keynote address at the CIM Chartered Marketer and Fellowship Investiture. One of the key attributes of an emerging market is the speed of change and the multiple opportunities available for innovative companies. In a context where the whole of Asia has emerged as an economic power, the marketing fraternity needs to explore the opportunities for creating world class brands from the region. This does not necessarily mean that we need to produce the biggest brands in the world – for Sri Lanka, this might anyway prove to be an arduous task. However, we have to be the best at what we do, in whatever niche we operate in. From the Street Food vendor selling Kottu to conglomerates specializing in multiple industries – our products and services need to be World Class! Emerging markets will always create immense competition. Operating in such a highly competitive environment with constant changes demands us to create products & services which go beyond the traditional value framework. The Marketing fraternity therefore has a challenge to look for not only innovation but also ROI driven marketing in the communication activities they are engaged with. I’m pleased to note the role played by CIM on this regard by acting as a hub of knowledge required for such innovations. I believe the audience gathered here represents the crème de la crème of the marketing fraternity of the island. You have a bigger role to play in the emerging Sri Lanka, maximizing on the market gaps to create internationally recognized brands. Well established brands will not only be healthy for the company who holds such brands but also for the country in which such brands are made in. I believe through the experience and the know-how of all the Chartered Marketers and fellows, Sri Lanka will be able to build internationally recognized brands which will have a great impact on the country’s GDP.
Posted on: Fri, 31 Oct 2014 08:35:19 +0000
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