Keyword research is one of the most important and valuable - TopicsExpress



          

Keyword research is one of the most important and valuable activities in the Search Engine Marketing (SEM) field and should be the starting point of any SEM campaign. Consider it as a component of market research. Traditional Marketers would not embark on a new marketing campaign without researching their target demographic. In the world of SEM, keyword research is the bread and butter of market research. By figuring out your markets keyword demand you not only learn which words and phrases to target with your SEM initiatives, you gain insight into how your customers search for and find your website - which is sometimes surprising. The usefulness of keyword intelligence cannot be overstated - with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking.
Posted on: Wed, 23 Jul 2014 10:09:25 +0000

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