Kto: UEFA Gdzie: Zurych Stanowisko: Social Media Specialist Opis: - Leading and implementing UEFA’s social media strategy; - Managing the social media team and relationships with major platform owners (such as Facebook, Twitter and Google); - Managing more than 30 fan-facing social media channels (including channels relating to UEFA club competitions, UEFA EURO 2016, women’s competitions, Under-21 competitions and youth football, as well as UEFA), coping with high-pressure situations (such as the need to deliver accurate match information to a global audience of 50 million fans the moment something happens in the UEFA Champions League final); - Overseeing and coordinating the integration of social media with UEFA, ensuring that it is in line with UEFA’s general tone and key messages; - Managing the processes involved in creating content for social media (e.g. photos and video) and using available content, including both short and long-term planning of content; - Liaising and working with marketing and commercial teams to ensure the fulfilment of partners’ requirements (including the delivery of specific campaigns relating to major events); - Tracking and reporting key performance indicators using tools such as Facebook Insights to ensure that performance goals are met and the team is constantly learning which posts are successful and which are not; - Generating ideas, and producing, publishing and promoting content across a variety of platforms; - Further developing UEFA’s online community, including the establishment of processes and plans to allow interaction with fans, players, clubs and other celebrities; - Working with third-party agencies in areas such as digital and customer relationship management. Więcej info i kontakt: goo.gl/GUQzy9
Posted on: Wed, 08 Oct 2014 07:54:59 +0000
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