Last week, both Marc Jacobs and Tom Ford revealed the splashy details behind their latest projects. Not one to be outdone by his newly minted foe, cat lover and Chanel creative director Karl Lagerfeld has debuted a similarly career-defining undertaking: the Kaiser recently unveiled Je Veux Les Lunettes De Karl, an online video game in which players try to steal Lagerfeld’s trademark glasses as he swerves beyond their reach. With characteristic bluntness, the pixelated designer insults his challengers with such zingers as: “Ah, you finally woke up” and “You think it’s simple to see me without my sunglasses? It’s impossible!” Laugh all you want, but Lagerfeld isn’t the only fashion guru to deem gaming the industry’s new frontier: WWD also reports that sunglasses enthusiast Rachel Zoe has partnered with social gaming company Crowdstar on a mobile fashion game called Covet Fashion. A cross between Clueless’s famed computerized closet and everything you once loved about The Sims, the app allows users to dress avatars in true-to-life product provided care of “real-world brands.” It will formally launch in early July.
Posted on: Tue, 25 Jun 2013 09:22:58 +0000
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