Leafly Places Nation’s First Consumer Cannabis Advertisement in The New York Times By: Rebecca Kelley 8/2/2014 Leafly Places Nation’s First Consumer Cannabis Advertisement in The New York Times A cannabis company running an ad in The New York Times would be unimaginable just two or three years ago, but as Bob Dylan so aptly put it, the times they are a-changin. On the heels of the publications groundbreaking six-part series calling for the end of federal cannabis prohibition, we at Leafly are proud to announce that we have become the first cannabis company to place a full-page advertisement in The New York Times. 23 states have legalized cannabis for medical purposes and two have legalized for recreational use, and the majority of Americans now support legalization. New York recently became the latest state to legalize medical cannabis when Governor Cuomo signed the Compassionate Care Act into law on July 7. Patients suffering from cancer, AIDS, epilepsy, multiple sclerosis, and other conditions will be able to access medical cannabis to help treat their diseases and symptoms. Our ad features the tagline Just Say Know. We want to help New York patients learn about cannabis and make responsible and informed consumer choices about the product best suited for their medical conditions. Patients need a reliable, mainstream information portal about cannabis that is free of classic stoner stereotypes, and we truly believe that Leafly is the resource for them. This advertisement has been in the works for over 18 months in anticipation of the Compassionate Care Act, and as Governor Cuomo signed the bill, our decision to place the ad coincided with The New York Times editorial boards call to “Repeal Prohibition, Again”.
Posted on: Sun, 03 Aug 2014 00:10:22 +0000