Let me talk about Max the innovator, the talent, the No.1. Why is Max Martin so revered? Why does he soar above almost every other A-list pop creator in the world? Why is Max Martin the king? It starts with the talent: he’s an amazing writer, singer, vocal arranger and producer. Now you might say, “I can name several others equally as skilled.” Well, those are just the basics. Max Martin first appeared in the 90s when he was discovered by the late Denniz Pop, Cheiron Records founder and a hugely talented writer and producer himself. It was when working with the band Max fronted at the time (It’s Alive) that Denniz spotted his gift for pop and suggested they collaborate together. Max worked his ass off to learn everything he possibly could from Denniz, and even took his advice on changing his Swedish name to the snappier and more international, Max Martin. He also adopted his method of always having a hungry young sidekick, and with talents like Rami, Arnthor Birgisson and now Shellback assisting him in crafting pop hits, this has again and again proven to be a smart move. The smart choice of sidemen has also shown that Max has Denniz’s nose for sniffing out the good guys. No better is this demonstrated than when meeting Dr Luke he immediately understood what the American songwriter/producer was all about and started collaborating at exactly the time when Dr Luke was exploding. Dr Luke’s sound and Max songs fit together so well. In fact it has proven to be such a perfect match that it has helped Martin resist working with anybody and everybody and risk diluting his high standards and reputation with less ideal collaborations. Another smart move was in not spreading his music too widely once he’d established his name with the likes of the Backstreet Boys and Britney, unlike most writers. He’s always made sure that his strongest songs go to the strongest and biggest artists so that they have the worldwide impact they deserve. He has also invented singing styles. Have you ever noticed that Backstreet Boys, Britney and N Sync all sang with a “nosy” sound? Listen to Justin now – he doesn’t do it anymore. Max Martin came up with that and made it a trademark for those artists. Last but not least, however amazing a production might sound Max has never let it distract him from his primary focus of creating great melodies. As Max knows all too well, while a production style can go out of date or not work in certain markets, a good melody will always sound good. So if you wanna learn how to create a great pop song, study Max. YES I SAID IT!!! Share this: Twitter Facebook
Posted on: Fri, 31 Jan 2014 14:41:28 +0000
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