Lexus to Exhibit Work by Three World-Renowned Designers at Milan Design Week 2014 Works from Second Lexus Design Award Winners Also to Feature Lexus will hold a special exhibition of works by three world renowned designers at the Milan Design Week, the foremost international event for the world’s design industry, held in Milan, Italy. The exhibition, entitled Lexus Design Amazing 2014 Milan, will be held at Circolo Filologico Milanese and run from Tuesday, April 8 through Sunday, April 13 The three global designers to highlight the exhibition are Italian designer Fabio Novembre, Japanese designer Nao Tamura and the U.S. design team of MIT Media Lab, Tangible Media Group, lead by Professor Hiroshi Ishii. Each piece of work, created especially for the exhibition, aims to provide an unexpected encounter that goes beyond the field of automobiles. Each designer will work under the Lexus brand campaign concept “Amazing in Motion”, challenging themselves to express the concept in a way not yet achieved. According to Nobuyuki Negishi, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, “It gives us great pride at Lexus with our focus on pushing the boundaries of design to inspire the next generation of designers so that they can continue to break new ground with their works. With curiosity being the theme for the second Lexus Design Award, we hope to see some innovative designs this year at the Milan Design Week and celebrate the importance of great design with our support.” The twelve winning awards from the second Lexus Design Award will also be displayed at the venue. The winners are to be announced in late January. Details of the Lexus Design Award are available at the link below: lexus-int/design/lda.html Under its Amazing in Motion brand concept, Lexus has been proactively supporting artists through the launch of the Lexus Design Award, Lexus Short Films and now Lexus Design Amazing2014 Milan. Overview of Lexus Design Amazing2014 Milan Period: April 8th (Tue) – April 13th (Sun) Venue: Circolo Filologico Milanese (Via Clerici, 10, 20121 Milano, Italy ) Designers: Fabio Novembre Nao Tamura MIT Media Lab, Tangible Media Group led by Prof. Hiroshi Ishii Exhibits: Works from the designers and 12 winning works of Lexus Design Award 2014 (prototypes of two works and panel displays for 10 works) Organizer: Lexus International
Posted on: Sun, 26 Jan 2014 10:33:04 +0000
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