Like I said in Develop magazine, big publishers sell many units of mediocre games through crazy marketing spend. Regarding a very recent game release: “The mediocre score is likely going to be an impediment to significant sales going forward, although we believe that solid marketing support, strong buzz from the gamer community, and record-breaking sales of next generation consoles should be a driver for sell-through of all 10 million units shipped this year,” Pachter said. Translation: The game didnt get good scores but as the publishers marketing spend influences the gamer community to buy new consoles, and the game, we expect all 10 million units of the mediocre game to sell through.
Posted on: Mon, 22 Sep 2014 02:07:53 +0000
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