Lillywhite, 27, of Orange, Calif., a married, stay-at-home mom by day and full-time college student at night studying health information technology, is among the more than 16 million mothers ages 18-34 across the USA of the Millennial generation. Because theyre in their prime childbearing years, and with many peers not yet partnered or in the throes of parenthood, marketers and others are eager to learn more about how they think and, in turn, how they will change parenthood.
Posted on: Sat, 10 May 2014 22:00:47 +0000
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