Little Icons can have big implications Your trademark may be your most important asset. Its how your customers identify you - it reflects the image, reputation and goodwill of your business.The little TM and ® symbols at the end of your brand name or logo are the result of a lot of effort and time invested in your business. The last thing you want is someone stealing and misusing your hard-earned reputation. By not being proactive about protecting your mark, you risk confusing your customers and weakening your mark. Your pay-per-click advertisements and search engine optimization efforts are also affected if you do not protect your mark. Trademark protection is easy and effective. Heres how you can ensure that your mark is protected: Choose a Unique Name: Protecting your trademark starts with choosing a unique, distinctive name or mark. Get the assistance of an expert to help you choose a unique trademark for your business that is unique, preferably something you came up with (like Coca-Cola). Even combining two generic words to make a new word is a good idea - FedEx is a combination of Federal Express Know the Law: Be aware that two companies can legally use the same name/mark as long as they are not competing with each other in the marketplace. For example, someone selling mobile phones could share the same trademark as someone manufacturing food products. Hence, it is advisable to register your trademark in all classes applicable to your business. Keep track of your trademark in the Marketplace: Be proactive and keep track of anything that could potentially be an infringement of your mark. Have a lawyer: A lawyer will help form a strategy to best protect your mark and also assist in taking suitable action against any infringement of your trademark. You can keep your trademark forever You just need to renew it every 10 years to avoid losing legal rights over your mark. Use the right symbol: Although not mandatory, displaying the little symbols (TM when the application is done and R after it has been registered) prominently on packaging, websites and signages can be effective to prevent potential infringement. Maintain consistency To prevent infringement, ensure the same logo, font, colors, and spelling of your mark is maintained. To get more information on Trademark please contact TRADESAFE IP | tradesafe.in | mytradesafe@gmail| 09693498580
Posted on: Sat, 06 Dec 2014 07:52:13 +0000
Trending Topics
Recently Viewed Topics
© 2015