Look at the TV viewing trends in the US. According to Nielsen, heavy TV viewers in the U.S. spend an average of 705 minutes a day in front of the tube—that’s almost 12 hours! And the amount of time they watch continues to rise. Since 2009, heavy viewers have increased their TV viewing by 8 percent—that’s almost a one-hour increase in daily viewing. nielsen/us/en/newswire/2014/tipping-the-scale-heavy-tv-viewers-a-big-opportunity-for-advertisers.html
Posted on: Wed, 21 May 2014 05:30:00 +0000