Looking Ahead: Creating Your Facebook Marketing Strategy for 2015 -- the way audiences consume content is rapidly evolving. It’s up to businesses and brands to make sure their Facebook strategy is congruent with those habits, ensuring success for 2015. Check out this list of Facebook predictions created by Jan Rezab - CEO & Co-founder of Socialbakers - guest post on InsideFacebook. ❖ Video trumps photo - we can already see this happening with the high number of video views (take into account, this includes autoplay views, too). ❖ Shareable is the new viral - no more gimmicks to get people to share; just good solid quality. Jan says, ...brands now have the opportunity to separate their storytelling strategy from their ad spend strategy. ❖ Brands adopt media company traits - by becoming better and more prolific publishers of on-message content. ❖ Social customer care becomes a necessity - currently, it takes brands 33 hours on average to respond to Facebook fans questions; slow and no responses wont cut it in the new year. Jan says, 2015 will be about staying one step ahead of social media trends and two steps ahead of the competition. Yes, love that and agree! Check out the full article to understand these predictions more in-depth. Your thoughts? Have you completed your 2015 social media and Facebook marketing plan? (Or at least Q1?!) #FacebookTips #FacebookTrends #Facebook2015 #NewYear #MarketingStrategy #SocialMedia Facebook for Business
Posted on: Fri, 26 Dec 2014 16:01:48 +0000
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