Louis Vuitton Moscow Trunk Stunt Backfires French luxury brand Louis Vuitton has been ordered to remove a giant trunk put up as a publicity stunt in Moscows Red Square after it triggered outrage among Russians. The boxy brown suitcase-shaped pavilion, covered with the brands signature stencilling, was erected 10 days ago just outside GUM, a 19th century upmarket department store. It lies across the square from the Kremlin, and many tourists and Russians complained it was blocking views of most landmark sites. The once omnipotent Communist Party was outraged by its proximity to Lenins tomb, and preservationists stressed that Red Square is a Unesco World Heritage Site. On Wednesday, following several days of furious media commentary, the GUM store said it had asked Louis Vuitton to take down the pavilion. It was never entirely clear who had granted permission as the square is under official jurisdiction of the Kremlin. But a Kremlin source told Russian news agencies that the structure was not agreed with the presidential administration. The Kremlins Office of Presidential Affairs, which oversees Red Square, also said it had nothing to do with the trunk. Spokesman Viktor Khrekov said: The GUM (store) dealt with the permission issues. We had nothing to do with it. GUM said on its website: Considering the view of some of the public, and the fact that the pavilions size has surpassed the agreed parameters, we told Louis Vuitton about the need to immediately dismantle the pavilion.
Posted on: Thu, 28 Nov 2013 09:19:55 +0000
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