Low-end, strata-sold shopping malls will be the first to lose out from the rise of the likes of e-commerce portal Taobao, while mid-market malls are being forced to look at reorienting tenant mix and mall design around entertainment, services and other experience-related offerings. The role of the concept store will further increase as a means of acquainting customers with a brand and its product lines, while branding of malls can also make a difference by helping them stand out. The appeal of outlets such as food and beverage retailers, cinemas, and education centers is growing as they could attract customers to visit the mall. In the design of their malls, developers should therefore avoid the traditional ‘big box’ design and adopt designs such as the one adopted by Shanghai Xintiandi – which keeps the characteristics of a street-level shopping environment. For the moment the growing popularity of online shopping has not yet affected retail rents and it is expected retail rents in Beijing and Shanghai will maintain an annual growth of 5 to 10 per cent. IBUonline takes a strong positive view on e-business development and online foreign trade business development.
Posted on: Wed, 04 Sep 2013 09:27:42 +0000
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