Loyalty schemes draw 84% of - TopicsExpress

Loyalty schemes draw 84% of consumers... thewisemarketer/news/read.asp?lc=w61018cx4106zd The Wise Marketer, 21 Nov 2013 - Nearly 60% of global respondents said that loyalty programmes were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a study by consumer information and insights firm Nielsen. The Nielsen Global Survey of Loyalty Sentiment polled more than 29,000 internet respondents in 58 countries to evaluate consumer views on loyalty levels across 16 categories including fast-moving...

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