Luke Westaway, principal of Livestock and Property Marketing franchise, TopX Australia, based in Richmond, North Queensland. Luke specialises in cattle and rural/residential property marketing. With a waning population in town, residents passionate about their community, initiated a plan to turn things around. Economic and climate changes and the loss of some services are largely responsible for the reduced town population. But a whole community approach, which includes support from volunteers, council, the state government’s Building Rural Communities’ Fund through Blue Print for the Bush, and REX airlines, this upbeat community midway between Townsville and Mt Isa, nestled alongside the Flinders River, is determined to restore the numbers. To get things rolling the council set up a land ballot for people who fitted the criteria to enter at a cost of $1. And the community launched a campaign, Richmond Uncovered, with a slick website and marketing plan to help attract people to this little, but dynamic outback town.
Posted on: Mon, 10 Mar 2014 01:30:39 +0000
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