Lunch with English Here’s a true story about a boy named John. Just a local farm boy, but there was something special about him, a glint in his eye, a fire in his belly. And one day he went for a walk. This walk began when his father died. The year was 1819 and he was just 14 years old. Well, these were the days when young boys sent into the fields, the mills, the mines, tough times. But young John was smart enough to be lucky. His father’s farm, where he was born and raised, was sold and the proceeds used to open a grocer’s. Big responsibility for him. His own shop in Kilmarnock, with his name on the door: John Walker. He began blending different malts together as a way of offering his customers a unique product. It grew quickly into an industry. So soon his sons, Robert and Alexander, joined him on his journey. The Walkers became the biggest name in a rapidly growing industry. But young Alexander wasn’t content with being Scotland’s biggest blender. Not ambitious enough for him. He convinced the ships’ captains of Glasgow to act as agents for him, and drove the whisky bearing his father’s name across the globe. John’s grandsons joined him on his journey. They led the brand into the 20th century. By 1909, they had developed the iconic Red Label and Black Label. By 1920, Johnnie’s walk had taken him through 120 countries! By the end of the 20th century, the familiar Red Label and Black Label were joined by the Green Label, the Gold Label and, the grandest of them all, Johnnie Walker Blue Label. By the beginning of the 21st century, Johnnie Walker wasn’t just the world’s biggest whisky brand, but an international symbol of progress, the brand’s ‘Keep Walking’ mantra adopted by pro-democracy protestors and parliamentary speech writers. Two hundred years later and Johnnie Walker’s still walking. And he’s not showing any signs of stopping. KEEP WALKING #words #wordoftheday #english #learningenglish #lunchwithenglish #keepwalking #johnnie #walker
Posted on: Sun, 02 Nov 2014 08:04:00 +0000
Trending Topics
Recently Viewed Topics
© 2015