***************MARKETING QUIZ******************** 1. In product concept, the profit is earned through - Quality of product 2. Sales and distribution is a part of - Promotion 3. First step in buying process - problem recognition 4. SCM means - Supply channel market 5. Internet marketing comes into - Market space 6. VCM stand for - Value chain management 7. Last stage in PLC is – Decline 8. DSR stand for - Daily sale report 9. Government universities come under - Non-profit market 10. ‘A Guarantee company taking a responsibility’, is what kind of marketing - Accountable marketing 11. Banks informing customers about loan taken by them is/are - Re-active marketing 12. Father of management is - Henry Fayol 13. Marketing activity is associated with – Company 14. Political parties come under which environment - Macro environment 15. Life Style comes under - Personal factor 16. Client means - Permanent Customer 17. LPG stands for - Liberalization Privatization Globalization 18. Internal marketing means - Intranet transaction 19. A bank annual balance sheet in new paper is/are - Public relation 20. Competitors come under - Micro Environment 21. Direct marketing does not cover - Public relations 22. Firms need to collect and analyze the data pertaining to marketing for - Taking the required steps for effective marketing of their products 23. Marketing thinking starts with the fact of - Human needs and wants 24. Producers of ‘unsought goods’ normally employ the.....concept– Selling 25. . ‘Self want company make rather than what market want. This is a ....concept - Selling 26. Customer delivered value is the difference between - Total customer value and total customer cost 27. A survey which ask you to indicate the extent of satisfaction of a three point scale i.e., satisfied,indifferent or dissatisfied is....method of measuring satisfaction - Directly reported satisfaction 28. The task of creating strong customer loyalty is called - Relationship marketing 29. The sales person sells the product but does not contact the customers again is an -example of marketing – Basic 30. Who stated “What is our business? Who is the customer? What is value to the customer? What will our business be? What should our business be? - Peter Drucker 31. In marketing, SBU stands for - Strategic business unit 32. In marketing jargon, STP stands for - Segment target position 33. Process of dividing the total market into smaller groups having homogeneity is called – Segmentation 34. The final step in marketing plan is – Control 35. Primary data is generally collected through – Survey 36. Secondary data is collected through - Official record 37. Casual research is - To find out cause and effect relationship 38. A scale that rates some attribute from poor to excellent is a - Rating scale 39. A direction is sequence of events which have some momentum and disability is – Trend 40.Promotion in Marketing means - selling the products through various means
Posted on: Wed, 16 Jul 2014 11:52:41 +0000
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