MARKETING QUIZ FOR SBI PO ------------------------------------------------------------------ 1. Cross selling is very effective in the sale of one of the following - (1) Debit - Card (2) Credit- Cards (3) Internal- Banking (4) Auto Loan (5) All of these Ans - All of these 2. Target market for debit card is - (1) All existing account holder (2) All sales persons (3) All NRI’s (4) All HNI’s (5) All of these Ans - All existing account holder 3. SME means - (1) Small and medium enterprises (2) Small scale marketing entities (3) Small & medium establishments (4) None of these Ans - Small and medium enterprises 4. “Out-sourcing means service rendered by - (1) Outside agencies (2) Other departments of the company (3) Employees other than the sales person (4) Marketing department (5) None of these Ans - Outside agencies 5. Sales promotion involves, the incorrect option- (1) Building product awareness (2) Creating interest (3) Providing Intonation (4) Designing new product (5) None of these Ans - Designing new product 6. DSA Means - (1) District sales Authority (2) Direct Selling Agent (3) Distributor and Sales agent (4) None of these (5) All of these Ans - Direct Selling Agent 7. “Conversion” in sales language means - (1) Converting a buyer into a seller (2) Converting a seller into a buyer (3) Converting a prospect into customer (4) All of these (5) None of these Ans - Converting a prospect into customer 8. Bank Marketing is treated as - (1) Transaction marketing (2) Service marketing (3) Indoor marketing (4) all of these (5) None of these Ans - Service marketing 9. Leads can be provided by - (1) friends relatives (2) Websites (3) Directories (4) All of these (5) None of these Ans - All of these 10. Marketing is – Find the wrong option - (1) an ancient concept (2) a modern concept (3) a continuous affair (4) a team effort (5) None of these Ans - an ancient concept
Posted on: Sat, 10 May 2014 15:29:47 +0000
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