MARKETING YOUR SMALL BUSINESS- Senior Consultant,Life Enrichment Specialist and Business Futurist Kesego Ryan Kwati explains more- You don’t need to be Robert Masitara or Satar Dada to be a good marketer. But neither is there a silver bullet or one-size-fits-all solution. Every small business is different — the marketing plan and tactics for a farmer in Mochudi are entirely different from those of a used car sales business. However, the process of building a plan, sticking to it and applying the time and resources it needs is the common secret to success in marketing. Here are few tips to help you be brilliant at marketing: 1.Get the know-how - Knowing what not to do when it comes to marketing is as important as knowing what to do. Let’s face it, the murky world of marketing can be tricky to navigate. So get the full know-how before you go jumping into building that flash website. 2.Put your customers first - Understanding who your customers are, what makes them tick and what they really want and value, and of course staying in touch with them long after the sale, puts you ahead of the competition. 3. Know your target market - ‘Anyone who is breathing’ is not a target market! Targeting your marketing activities fairly and squarely at the people who need and want your service or product is the secret to creating quality inquiries and getting prospects to open their wallet. 4. Understand that marketing is not advertising - Don’t make the mistake of thinking that advertising and websites are the only two ways to attract more business. You can market your small business in literally hundreds of ways, so it pays to know what they are and then eliminate the ones that won’t work, or that you can’t afford, up-front. 5. Set sales goals and targets - Marketing really is a numbers game. Marketing efforts that won’t directly or indirectly bring in new business have absolutely no point. Know what your goals are in terms of revenue, expenses, profit, number of inquiries and, of course, number of new sales. 7. Get a handle on the four Ps of marketing - Getting your product, pricing, placement strategy (distribution) and promotional strategy humming along and working together is crucial to good marketing. Ultimately,the best marketing tool is you ..the entrepreneur.Make the most to master the art of marketing,it can mean the difference between life and death for your business- WE OFFER SERVICES THAT INCLUDE FREE BUSINESS ADVICE,BUSINESS RESEARCH,ALL PROFESSIONAL BUSINESS PLAN PREPARATIONS (STRATEGIC,CONTINGENCY,MARKETING & EXIT STRATEGY PLANS),BUSINESS PROPOSALS,IDEA EXPANSION,BUSINESS/COMPANY PROFILING,CRISIS MANAGEMENT,TURN-AROUND CONSULTANCY & LOTS LOTS MORE.CONTACT US ON ANY OF THE FOLLOWING- Please like our FB page & send us a private message : facebook/fastreliableconsultancybw make sure to visit our website : fastreliableconsultancybw.yolasite/ for more details- follow us on twitter @FRConsultancy and well follow back- call us on the land-line @ 3187 455 (during working hours) contact Snr Consultant Kesego Ryan Kwati @ +267 74888 396 or email him at : [email protected] LinkedIn ID : Kesego Ryan Kwati
Posted on: Tue, 07 Oct 2014 11:45:03 +0000
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