MISSION GHOOD GEAR IS AN AFFORDABLE URBAN APPAREL BRAND ESTABLISHED TO REPRESENT WHATS GOOD IN THE HOOD. WE AIM TO HELP CHANGE THE PERCEPTION OF NEGATIVITY ASSOCIATED WITH THE WORD “HOOD” BY FOCUSING ON THE GOOD IN THE HOOD. AS PRODUCTS OF SOUTH CENTRAL LOS ANGELES, WE EXPERIENCED THE GOOD AND BAD ASPECTS OF HOOD LIFE. HOWEVER, WE WERE ABLE TO BECOME SUCCESSFUL BY MAKING THE HARD CHOICES THAT ALLOWED US TO TRANSCEND OUR ENVIRONMENTAL CHALLENGES AND BECOME SUCCESSFUL PROFESSIONALS. WITH THIS FOUNDATION, WE WERE INSPIRED TO CREATE AN AFFORDABLE APPAREL BRAND THAT REPRESENTS THAT WHICH IS GOOD IN THE HOOD. SOMETHING AS SIMPLE AS ADDING THE LETTER “G” IN FRONT OF THE WORD “HOOD” CHANGES THE VERY PRONUNCIATION AND MEANING OF THE WORD. THIS IS AN EXAMPLE OF HOW A SMALL ADJUSTMENT IN YOUR LIFESTYLE OR OUTLOOK CAN CHANGE THE PROJECTION OF YOUR FUTURE WITHOUT LOSING THE ESSENCE OF WHO YOU ARE. SO LET THE “G” IN “GHOOD” BE A CONSTANT REMINDER OF THE CHANGE YOU CAN MAKE IN YOUR LIFE. ALWAYS REMEMBER, THERE IS A “HOOD” IN EVERY NEIGHBORHOOD. SO GEAR UP AND LET the WORLD KNOW THAT IT’S ALL GOOD IN YOUR HOOD. PEACE AND BLESSINGS, K. Zulu GHOOD GEAR
Posted on: Thu, 14 Nov 2013 17:43:42 +0000
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