MUST READ - How to Correct 3 Major Social-Media Blunders Nobody’s perfect: We are only human and we make mistakes. And these mishaps run the gamut – from personal flubs to business snafus. And under business, social-media blunders occasionally occur. But luckily, you can turn these mistakes into opportunities, not just by learning from them, but also by teaching others how to avoid the same ones. I’d like to impart some social media wisdom based on my extensive use of multiple platforms. Here are a few examples of what works and what doesn’t. 1. Focusing too much on yourself and not thinking about what is helpful to your audience. I re-tweet, engage, and share about 60 percent on my Twitter page. (I tend to engage more on the other social networks.) Because of the size of my following on Twitter, I incline to be less engaging and proportion my engagement so it will not barrage the stream. I then try to extend them beyond that platform, continuing those conversations on Instagram, Facebook and Google+ where it’s a bit more manageable for me. 2. Focusing on numbers and popularity rather than relationships. The reward in social media is in the contacts you make and the relationships you build. Treat people as friends, rather than as a means to an end. If you venture to build real and lasting relationships, the ROI will come. A sense of entitlement is a turn off, so be humble, be kind and be genuinely helpful. Work hard, and your work will speak for itself. The key here is treat virtual relationship as you would “real life” relationships. read on: entrepreneur/article/233798
Posted on: Wed, 08 Oct 2014 07:00:00 +0000
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