Maidenform este o companie americana infiintata in 1922, al carei - TopicsExpress

Maidenform este o companie americana infiintata in 1922, al carei obiect principal de activitate era producerea de lenjerie pentru femei. In contrast cu tiparul ” flat-chested „ al perioadei, Maidenform a introdus un concept de lenjerie care sa puna in evidenta corpul femeii, « hiberbolizand » bustul. Harry Trenner si sotia sa Florence Shapiro Trenner au fost cei care s-au ocupat de una dintre cele mai bune campanii de advertising pentru Maidenform in perioada 1950-1960. Sloganul ei : “I dreamed that I went ……….. in my Maidenform Bra” .Practic afisele expuneau modele imbracate “pe jumatate”, care se visau in diferite ipostaze purtand lenjeria Maidenform. Iata cateva exemple… vimeo/70408721

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