Major new work from McCann Erickson España for IKEA to run on a global basis. The work shows that how we organize our home shapes what happens within it, our experiences and also our future. The campaign says that IKEA wants you to have a better life, starting with the everyday decisions you make and the pleasures you take from being home. The spot combines irony, humor and emotional appeal, and pays special attention to bedrooms and bathrooms, where people begin, and end, their days. The TV spot has several variations for online and activation on social networks. Congrats to our team in Spain for launching such an important global brand campaign!
Posted on: Thu, 07 Aug 2014 18:25:44 +0000
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