Man and machine become one in a new ad for the very, very fast - TopicsExpress



          

Man and machine become one in a new ad for the very, very fast Yamaha R1 motorcycle. Created by Milan, Italy-based production and design studio abstract: groove, the stylish 1:12 video features live action, as Italian motorcycle racing champion Valentino Rossi puts the bike through its paces, as well as a number of in-camera effects. Body projection mapping was also used to visualize the symbiosis between rider and motorcycle. Created with the DLV BBDO Milan agency, the spot was shot in Japan and Italy using about every kind of camera you can think of, including the Arri Alexa, Sony F55, Red Epic, Red Scarlet, Phantom, Blackmagic, and GoPro. Director Luigi Pane and DP Diego Indraccolo even used an iPhone.
Posted on: Wed, 12 Nov 2014 14:58:50 +0000

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