Management Tip of the Day Tell a Good Story When Presenting a Business Case Even with a thoroughly prepared business case, youll only earn support for your project with a memorable, winning delivery. Dont be tempted to let facts and figures do the persuading for you – craft an emotional story. It can be as simple as outlining the need, impact, and solution; you just need to present whats at stake through a clear arc. Grab your audience’s attention by immediately identifying the business need you are trying to address. Next, weave an emotional appeal or human connection into your narrative – maybe by showing the effects of a proposed customer management system with testimonials from real customers, or describing how the data-sharing project you want to expand helped employees stay connected during a major outage. Avoid relying on slides too much. And always have an elevator pitch ready. Adapted from “The Right Way to Present Your Business Case” by Carolyn OHara. Management Tip of the Day from: hbr.org/tip?cm_mmc=npv-_-MTOD-_-TIME-_-BIZCHANNEL
Posted on: Wed, 01 Oct 2014 04:02:07 +0000
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