Manager / Sr Manager – Marketing, The Collective To develop a distinctive marketing strategy in line with the Brand vision and positioning through focused consumer insights, effective communication of brand expression and PR activities to build and strengthen the Brand Equity. · Customer engagement: Loyalty programs, Campaign Effectiveness · Understand, Define & Continuously track evolving consumer needs · Build a system to monitor brand performance · Build an Efficient Marketing Budget & Execute on agreed Brand Objectives · Develop Relationships with agency partners to build & execute Communication & Marketing plans · Efficiency in marketing processes Essential Competencies 1. Ability to observe consumers and utilizing the knowledge of our offering articulate a competitive proposition 2. Decent qualitative and quantitative skill set: ability to ask right questions quantitatively and articulate emerging insights 3. Exposure to campaign management and agency management Experience: 5 to 8 years of marketing experience Industries: FMCG / Consumer Durables / Liquor / Automobiles / Telecom / Apparel / Electronic / Luxury goods / Advertising agencies Mail: [email protected] Subject line: “Facebook Application: Manager / Sr Manager – Marketing, The Collective” Request you to adhere to the subject line while sending the email.
Posted on: Fri, 25 Jul 2014 12:21:09 +0000
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