Manchester United Partners With ‘Chi Limited’ To Become The Club’s Official Soft Drinks Partner In Nigeria. Manchester United may still be finding their feet on the pitch under Louis van Gaal, but off it they continue to excel. On Wednesday, United announced yet another commercial deal – this time with Chi Limited to become the club’s official soft drinks partner in Nigeria. The multi-year deal allows Chi Limited to use United’s crest and club imagery on their products in Nigeria. For United, the deal will boost their coffers further as they look to continue to fund their incredible spending on players through commercial tie-ups. As well as an ‘official Chinese wellness’ partner and Nigerian soft drinks partner, United have a global noodle partner (Nissin Foods Group), gaming partner in Japan (Gloops), an official paint partner (Kansai Paint) and a tyre partner in UK and India (Apollo Tyres). As ridiculous as these deals sound, the end product is not to be sniffed at United announced that their commercial operation pulled in £189.3million between 2013-2014 when they released their full-year results earlier this month – an increase of £36.8m on the previous year. That figure is expected to rise closer to £240m in accounts covering the current season. Who knew that selling United-branded soft drinks in Nigeria and noodles across the globe would prove so profitable? MANCHESTER UNITED SPONSORS AND COMMERCIAL PARTNERS Chevrolet: Principal sponsor – £47million a year Nike: Principal sponsor – £25.4m a year Aon: Principal sponsor – £17m a year DHL: Logistics partner – £10m a year bwin: Online Betting and Gaming partner – £2.4m a year Casillero del Diablo: Official wine of Man Utd – £2m a year Singha Beer: Official beer of Man Utd – £2m a year DEALS WORTH £1m-2m a year Aeroflot: Official airline Bulova: Official timekeeping partner Epson: Office equipment partner Toshiba Medical Systems: Medical systems partner Aperol Spritz: Global spirits partner Nissin Foods Group: Global noodle partner STC: Telecommunications partner of Man Utd for Saudi Arabia. Yanmar: Official global partner Kansai Paint: Official paint partner The Hong Kong Jockey Club: Official partner TM: Telecommunications partner in Malaysia Apollo Tyres: Tyre partner in UK and India Globacom: Telecommunication services partner in Nigeria, Ghana, Republic of Benin VIVA: Telecommunication services partner in Bahrain VIVA Kuwait: Telecommunication services partner in Kuwait Honda: Motorcycle partner in Thailand Bakcell: Telecommunications partner for Azerbaijan Gloops: Gaming partner in Japan Kagome: Official partner for Japan Truemove H: Mobile partner for Thailand Truevisions: MUTV broadcaster for Thailand PCCW: Telecommunications partner and broadcast partner for Hong Kong IVC: Official Chinese wellness partner Chi Limited: Soft drinks partner in Nigeria
Posted on: Fri, 31 Oct 2014 05:32:07 +0000
Trending Topics
Recently Viewed Topics
© 2015