Manipulating the emotions of consumers is nothing new. Marketers know to do it so well that they have had it down to science for some time now. On a regular basis our feelings heavily manipulated, often in way that the majority of us are not aware of on a conscious level. Most scholarly research goes before an ethics board these days. This has become the case because of some very famous experiments in the past that had very serious consequences for the participants. There are many way to conduct social experimentation that avoid ethics boards and peer review completely.. A good example of that is the reality television show, “what would you do?” In this show people observe a staged scenario such as a child being abducted or a hate crime in progress, and his or her responses to what they see are filmed and then put on public television. The potential consequences of being involved in these kind of televised social experiments are intense. We do not always know how we will respond to seeing someone in distress until we find ourselves experiencing it. How hard would it be on something to realize that they failed to save the child being abducted, or decided to be a bystander to a hate crime? The effects on the participants’ self-esteem and self-confidence could be long lasting and extremely negative. We are experimented on and we do not always know how is doing the experiment, how they are doing it or what purpose it is serving. The best thing we can do about it is become informed consumers, and clearly and regularly express our experience and expectations to advertisers and companies that need us in order to continue being successful
Posted on: Tue, 01 Jul 2014 06:12:49 +0000
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