Many business owners make the fatal mistake of not understanding the initial psychology of their buyers. For example, here are samples of different types of customers 1) The customer who is aware of your product. Example is Iphone. If customers are AWARE of your product, then theres little point to try to educate them further. A marketing angle could simply FREE delivery or Iphone selling outside 1295 sgd- Here, only $1290 sgd 2) Second type of customer is the one who knows of the product but doesnt WANT it YET. Example is if youre running a tution centre- Parents knows of tuition but may not want to engage you yet. In this case, there are some things you can do in your marketing. - Reinforce their desire in your product by claiming that other parents are choosing you example, The tutor of choice in the East for parents - Give them an evaluation no charge period to dip their toes into the water - Show that your services are indeed solving a problem in ways that other businesses are not. Example our tutors also are available 24/7 around the clock, accessible online Take note that the 2nd type of customer is not influenced by PRICE, at least not yet in this stage. So do not compete based on price here. 3) Third type of customer is the customer who wants your solution but not aware of YOU yet - This is where its important to thrust your differentiation forward These are simply a few SAMPLES of the different states of mind your prospects are in. The point im making is, you must be aware of their psychology when trying to market and close a sale. I hope this is helpful- Pass it on to someone who might find this useful for their business journey =)
Posted on: Fri, 14 Nov 2014 03:50:12 +0000
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