Many marketers are an old-school lot, fancying themselves Mad Men even in the digital era. Thus, embracing technology is tough. True, CMOs are beginning to spend more on tech than their counterparts (the CTOs and CIOs) but that doesn’t necessarily mean they have a clue what they’re doing. However, we are now at a time where marketers need to be “Math Men,” and move toward tracking real results, not just drinking scotch and coming up with a big creative idea. Although I still like drinking scotch and will continue to come up with big ideas, I now have data to drive the idea creation. The struggle is real. Transforming the effectiveness of marketing as it used to be into digital marketing isn’t easy. Technology is supposed to make it easier. However, with so much marketing technology available, a few questions are bound to pop up.
Posted on: Tue, 12 Aug 2014 21:40:00 +0000