Market intelligence not only includes key issues, such as how - TopicsExpress

Market intelligence not only includes key issues, such as how retailers and distributors evaluate products that change from season to season, but also expected margins, competitive pricing, the impact of marketing support, new ways retailers reach their consumers and competitive repositioning. These are moving targets that are difficult to notice unless you make an effort to pay attention. As a result, the currency of market intelligence has appreciated. "Unknowns" are more prevalent and more fearsome than ever, and "knowns" of any kind have increased in value. The value of good decision making has also appreciated as companies in our industry rely less on innovation-driven luck and more on plan-driven stability and growth.

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