Marketing Aptitude Quiz for SBI Associates POs - 1. Which sister organization of the World Bank helps private activity in developing countries by financing projects with long-term capital in the form of equity and loans ? 1. Asian Development Bank 2. IMF 3. International Development Association 4. International Finance Corporation 5. None of these Ans : International Finance Corporation 2. Which sister organization of the World Bank provides long term loans at zero interest to the poor and developing countries ? 1. Asian Development Bank 2. IMF 3. International Development Association 4. International Finance Corporation 5. None of these Ans : International Development Association 3. Who is known as the Father of Economics ? 1. Adam Smith 2. Chanakya 3. Machiavelli 4. Jhonson 5. None of these Ans : Adam Smith 4. Which was the first Indian Bank to introduce credit card ? 1. State Bank of India 2. Central Bank of India 3. Union Bank of India 4. ICICI Bank 5. None of these Ans : Central Bank of India 5. What does devaluation of a currency mean ? 1. decrease in the internal value of money 2. decrease in the external value of money 3. decrease both in the external and internal values of money 4. None of these 5. both 1 and 2 Ans : decrease in the external value of money 6. Which of the following is known as plastic money ? 1. bearer cheques 2. credit cards 3. demand dreafts 4. gift cheques 5. None of these Ans : >credit cards 7. Failure to carryout a contract is called ? 1. breaking 2. default 3. overdraft 4. insolvency 5. None of these Ans : breaking 8. A Government order which stops trade is called ? 1. embargo 2. stay order 3. trade ban 4. trade boycott 5. None of these Ans : embargo 9. The debt which can never be recovered is a / an 1. dead debt 2. forgotten debt 3. bad debt 4. doubtful debt 5. None of these Ans : bad debt 10. A situation where two companies hold shares in each other is called ? 1. equity holding 2. swapping 3. reciprocal holding 4. cross holding 5. None of these Ans : cross holding 11. Ability of a customer to pay for good bought on credit is called 1. goodwill 2. credibility 3. credit worthiness 4. reputation 5. None of these Ans : credit worthiness 12. Which of the following is an example of informal communication ? 1. Office order 2. Memo 3. Grapevine 4. Circular 5. None of these Ans : Grapevine 13. Which of the following doesnt appear on the liabilities side of the balance sheet ? 1. Capital 2. Loans 3. Advertisement expenditure 4. Share capital 5. None of these Ans : Advertisement expenditure 14. Harmonising of various activities means ? 1. Co-opeartion 2. Span of Control 3. Co-ordination 4. Direction 5. None of these Ans : Co-ordination 15. A company comes into existence when it gets 1. High court order 2. Central Government order 3. Certificate of Commencement 4. Certificate of incorporation 5. None of these Ans : ertificate of incorporation 16. Money market is a market for 1. Long term funds 2. medium term funds 3. short term funds 4. Both 1 and 2 5. None of these Ans : short term funds 17. Transfer of an existing or future right, property or a debt by one person to another is called 1. assignment 2. pledge 3. endorsement 4. charge 5. None of these Ans : assignment 18. No interest is paid by banks on 1. Recurring deposits 2. Current deposits 3. Saving deposits 4. Fixed deposits 5. None of these Ans : Current deposits 19. A method of comparing the internal capabilities of an organization with the demands and challenges of its external environment is referred to as 1. SHOT analysis 2. SWOT analysis 3. stake holder analysis 4. shareholder analysis 5. None of these Ans : SWOT analysis 20. Stag in a share market is 1. an animal 2. a short term security 3. a broker who deals in new shares 4. shares of shut down companies 5. None of these Ans : a broker who deals in new shares •••••• 1. Market information means ? 1. Knowledge of shops and bazaars 2. Knowledge of shipping malls 3. Knowledge of customer profile and product mix 4. Knowledge of various languages 5. None of these Ans : option 3 2. Market Research is needed for ? 1. Checking the market area 2. Checking the right product to be sold 3. Making proper marketing decisions 4. Deciding right time to sell 5. All of these Ans : All of these 3. Which of the following statements is true ? 1. Marketing makes the company to go into loss due to higher expenses 2. Marketing is not required in profit making companies 3. Marketing sharpens the minds of the employees 4. Marketing is a time bound seasonal function 5. Marketing is a waste of time Ans : Marketing sharpens the minds of the employees 4. Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service Ans : better results 5. If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these Ans : Publicity 6. Motivation Means ? 1. Inspiring employees to perform better 2. Better communication skills 3. Sales coaching 4. Market research 5. None of these Ans : Inspiring employees to perform better 7. In a selling process in todays world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters Ans : the seller should aim at customer satisfaction 8. Which of the following is an element of an organizations internal environment ? 1. competitors 2. employees 3. wholesalers 4. retailers 5. none of these Ans : employees 9. A Target market is 1. entire country 2. entire city 3. entire globe 4. that which consists of customers who need the identified product 5. all of these Ans : Option 4 10. Sales forecasting involves 1. Sales planning 2. Sales pricing 3. Distribution Channels 4. Consumer tastes 5. All of these Ans : All of these 11. Which of the following product is being sold under the brand name ZODIAC ? 1. Shirts 2. Ties 3. Both 1 & 2 4. Computers 5. Mobiles Ans : Both 1 & 2 12. SWIFT - cars are being manufactured by 1. DCM 2. Maruti 3. Premier Automobiles 4. Hyundai 5. None of these Ans : Maruti 13. With you all the way is the slogan of ? 1. Vodafone 2. SBI 3. ICICI 4. LIC 5. Raymonds Ans : SBI 14. Arrange the following Steps of selling process in a proper order in order to help the sales man ? I. Approac h II. Present ation and demons tration III. Prospec ting and qualifyi ng IV. Closing sales and follow- up V. Handlin g objectiv es 1. II, III, I, V, IV 2. I, II, III, IV, V 3. I, II, V, III, IV 4. II, I, III, V, IV 5. None of these Ans : II, III, I, V, IV 15. Expand RTGS ? 1. Real Time Gross Settlement 2. Real Time Group Selling 3. Retailers Trade Group Selling 4. Reliance Technology Group Sellers 5. None of these Ans : Real Time Gross Settlement 16. Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these Ans : all of these 17. The International Bank for Reconstruction and Development (IBR) is better known as ? 1. World Bank 2. Asian Development Bank 3. IMF 4. Security Bank 5. None of these Ans : World Bank 18. Marketing to reduce demand or shifting the demand but not to destroy demand is known as ___________ ? 1. Market Demand 2. Shift Demand 3. Demarketing 4. Premarketing 5. None of these Ans : Demarketing 19. Temporarily pricing below the list price in order to increase short run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these Ans : Promotional pricing 20. Identify the period from product life cycle which make rapid market acceptance and increasing profits ? 1. Product Development 2. Introduction 3. Growth 4. Maturity 5. Decline Ans : Growth
Posted on: Sat, 08 Nov 2014 11:08:10 +0000
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