Marketing Dividends Episode 2: Virgin Mobile - David Scribner David Scribner, Head of Virgin Mobile discusses marketings critical contribution to business growth as ‘the voice of the customer’ in Episode 2 of Marketing Dividends presented by AANA. Marketing Dividends presented by the AANA (Australian Association of National Advertisers) is a content series on Sky News Business aimed at elevating the profession of marketing and explaining the value marketing brings to businesses and the wider economy. Marketing Dividends was conceived by the AANA in partnership with MEC Global, a GroupM company and AANA member. James Hier, Chief Strategy Officer at MEC Global hosts the series. Marketing Dividends is shot and produced by the Sky News Business team. Executive producers: Sunita Gloster, CEO of the AANA; Tim Flattery, Head of Business Development and Diversified Services at MEC Global; Paul MacGregor, Director – Marketing and Production at Multi Channel Network.
Posted on: Thu, 06 Nov 2014 11:59:30 +0000
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