Marketplace News Electronic Arts Inc , publisher of the FIFA and Madden NFL video games, posted better-than-expected quarterly profit and revenue, helped by growth in digital revenue and strong sales of its sports titles. Consumers lapped up heavily discounted older generation version of consoles such as Microsofts Xbox 360 and Sonys PlayStation 3 in the holiday season, which in turn boosted sales of EAs game titles. We did not anticipate as a strong market as there was in the Xbox 360 and PlayStation 3 market and there was some discounting I believe going on the marketplace in November and December, Blake Jorgensen, EAs chief financial officer, told Reuters. EA has benefited by offering its popular PC and online games on mobile devices, a high-margin freemium model in which games are available for free, but are monetized via advertising or charging gamers for additional features.
Posted on: Tue, 27 Jan 2015 23:41:24 +0000
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