Matt Cutts Says Google +1′s Have No Direct Impact On Search Rankings Matt Cutts, Google’s head of search spam, refuted the latest Moz study that claimed to show a correlation between Google +1′s and high search engine rankings. According to Cutts, correlation does not equal causation. Cutts responded on a Hacker News thread by saying: Just trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings. Let’s start with correlation != causation. Back in 2011 Matt Cutts debunked a similar study conducted by Moz that claimed to show a correlation between Facebook shares and high search engine rankings. In this case, as it was in the case with the study on Facebook shares, Cutts says it all boils down to the quality of the content. Not the amount of +1′s or shares a piece of content has. Cutts says high quality content naturally generates a lot of likes, shares, and +1′s, but we shouldn’t take that as an indication of having the ability to influence rankings. Read More: searchenginejournal/matt-cutts-google-plus/67862/
Posted on: Fri, 06 Sep 2013 08:17:22 +0000
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