• Mazda’s light car adds Golden Steering Wheel award to trophy case • New model also praised by design experts for its class-beating vitality and layout Leverkusen, Germany: All-New Mazda2 has won its third major award well before it goes on sale in Europe in early 2015, following in the tracks of Mazda’s highly successful new-generation models already on the market. At an awards ceremony in Berlin, Mazda2 received a 2014 Golden Steering Wheel in the A & B-segment category for its uncompromising new light car. It is the fourth time a Mazda has won a Golden Steering Wheel since the contest’s inception in 1976. The Mazda 323 took the prize in 1985 and 1989, with the Mazda 626 prevailing in 1992. The annual readers’ choice award is one of Europe’s most coveted automotive prizes. The All-New Mazda2 was selected over nine rivals based on more than 300,000 votes cast in 25 European countries by readers of Bild am Sonntag, Auto Bild and sister publications. Its a great pleasure to receive this outstanding award for All-New Mazda2 even before it arrives on the European market,” said Takahisa Sori, Mazda Motor Corporation’s head of development. “This proves that we’ve chosen the right direction for Mazda with our focus on design, driving fun and our innovative SKYACTIV Technology.” It follows the Good Design Gold Award 2014, presented last week in Japan for the All-New Mazda2. The Japan Institute of Design Promotion, which organises the awards, praised - above all - the vibrancy of the new model and its ‘KODO - Soul of Motion’ design. The Good Design Award contest has honoured design excellence since 1957. Only 19 Good Design Gold Awards for the most outstanding designs were bestowed in 2014 from among more than 3,600 entries. In October, All-New Mazda2 was also named Japan Car of the Year 2014-15 - the second Mazda in three years to capture Japan’s highest automotive accolade following the Mazda CX-5 win in 2012-13.
Posted on: Thu, 13 Nov 2014 02:32:22 +0000
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