McCaleb, founder and president of the Herb Research Foundation, calls the “natural” claim on labels “vague but compelling,” and says “healthy” claims on labels may be similarly “tricky.” Therefore, to avoid lawsuits, brands should conform to what “may be safe to say—that the average consumer considers a healthy product [to be] one that provides essential nutrients, is fresh and minimally processed.”
Posted on: Tue, 11 Jun 2013 18:50:07 +0000
Trending Topics
Recently Viewed Topics
© 2015