McCann Madrid has launched a new campaign for MAPFRE, a - TopicsExpress

McCann Madrid has launched a new campaign for MAPFRE, a Spanish-based global insurance company. The debut TV work is a corporate image spot that underlines the size, scope and leadership position of the brand. The TV work also emphasizes the theme of helping consumers to move forward and pursue their goals and carries the tagline of the new campaign: Horizons. The campaign once again features Rafa Nadal as actor and spokesperson for the brand. The rest of the campaign will include digital and point of sale and also will feature TV spots for specific product and service areas that include auto, life, health and pension plans.

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