Measuring social media ROI has always been a huge topic for a lot of entrepreneurs and marketers. Some argue that no ROI can be measured from social media, because it’s not only about the tool, but the team behind it. While those are valid points, I still like to think that as marketers, it is crucial to measure the returns – especially given that we’re putting in effort and money to any platform which we have a presence in. This is because if you don’t measure, you could end up in a disaster – just like this man who spent $600,000 on Facebook ads, with zero returns. Can you imagine spending $600,000 with absolutely nothing back? What a painful experience! But while most of us agree that measuring ROI is important, only 26% of all marketers are currently measuring their social media ROI. This astoundingly shows that most people are still wasting their money on campaigns and strategies that don’t work. On the flip side, those who successfully measure their ROI from social can easily decide if they should increase their ad spend and effort dedicated to each platform. For example, Pick Your Plum, an online retail store grew 800 times using only social media. For most traditional companies, there are essentially four ways to measure ROI from social media, especially if you’re spending money running ads or engaging digital influencers. #SocialMedia #SocialMediaMarketing #SM #SMM
Posted on: Fri, 09 Jan 2015 15:30:15 +0000
Trending Topics
Recently Viewed Topics
© 2015