Measuring social media success is not a simple thing to do, depending on what your metrics are. Throw likes and followers out the window, and observe more pertinent points such as brand reputation, sentiment and the buying cycle. Make the connection between social posts and sales to demonstrate value to the c-suite. And dont get bogged down in the social terminology - translate it to the language of your executives. Featuring: Joe Pulizzi, Founder of the Content Marketing Institute Andrew Grill, Global Partner, Social Business at IBM Susan Etlinger, Industry Analyst at Altimeter Group Darrell Jursa, SVP and Partner at FleishmanHillard Christopher Barger, SVP of Global Digital at Porter Novelli Nichole Kelly, CEO of SME Digital
Posted on: Wed, 25 Jun 2014 15:52:36 +0000
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