Member Sheila D. Booker posed a question about the intricate process of naming a new brand name drug, cosmetic or product and I promised an answer: What is the intricate process of naming a new drug, cosmetic or brand name product. First of all, theres a big difference between internal company products, raw materials and third party proprietary products, she began. The process invokes several specific steps. 1. When developing a name, the company has to make sure it clearly identifies the corporate image. For example, LOreals creator required that the company name clearly established its originality and uniqueness and has a sound or sonority which is pleasant to the ear. Lor is gold and real is veritable so he decided to acquire this name because it is synergistic as well as mellifluous. 2. Alban Muller International always uses the syllable ami in its internal products names because that acronym which in French mean friend, also embodies the firms initials. Consequently, marketing systematically requires that all new product names contain the syllable ami. 3. When the Alban Muller company brainstorms a new product name, the meetings imperatively include staff from research and development, marketing, communications, commercial and legal departments. 4. When they come up with a final product name candidate, legal must then complete a due diligence audit to determine availability, appropriateness, usability and market viability, via consumer appreciation research, analyses and extensive surveys. 5. Finally, top management has to green light the chosen name to insure it represents, fosters and promotes the companys image, vision and professional objectives. albanmuller/_english/cosmetique/AMI-Natural-Cosmetics-Ingredients.pdf
Posted on: Wed, 29 Jan 2014 16:35:47 +0000